Nogizaka46

Nogizaka46 is a Japanese idol girl group formed in 2011, managed by Sony Music Entertainment Japan. The group operates under the “keiyakushiki” or “contract style” system, which emphasizes a competitive spirit and the lifestyle of idols. Named after the Nogizaka neighborhood in Tokyo, this group was created as the official rival of another popular idol group, AKB48. Over the years, Nogizaka46 has gained immense popularity, known for their music, performances, and distinct image, which often blends elements of youth, charm, and sophistication. The group has released numerous singles and albums, achieved significant sales milestones, and has a wide fanbase both in Japan and internationally. Their activities extend beyond singing and dancing to include participation in various media such as television, film, and variety shows. The group has also recognized individual members through various promotional activities, leading to a strong emphasis on personal branding within the larger ensemble.