Viral Marketing

Viral marketing is a promotional strategy that encourages individuals to share a marketing message or campaign with others, often through social media and online platforms, leading to exponential growth in exposure and engagement. The term refers to the way information spreads rapidly like a virus, leveraging the networks of individuals to reach a wider audience. The goal of viral marketing is to create content that captures attention, resonates with users, and motivates them to pass it on, effectively transforming consumers into advocates for the brand or product. Successful viral marketing campaigns often include elements of humor, emotion, or surprise, making them memorable and shareable.